If you don't like this concept of "One Day To Honor X" because you think you should honor thing X year around, the why don't you just ignore this particular day? Shouldn't make any difference, because you spend all year thinking about X, and they know that right? It's easier than filling up my facebook with whiney rants about how shitty these types of Days are.

Oh, wait, what's that? Your X doesn't talk to you anymore because you're a massive douchebag to them 365 days of the year? Tough luck, Freddy Fuckup.